THE ACCRESCENT™ PODCAST EPISODE 215

Leigh Ann Lindsey (00:01.506)
Well, Wade, welcome to the show. I’m so happy to have you.

Wade Lightheart (00:04.912)
Thanks for having me. It’s always fun to talk to a psychologist. I live in LA, so it kind of comes part and parcel with the location,

Leigh Ann Lindsey (00:09.454)
Yeah.

Leigh Ann Lindsey (00:15.566)
Yeah, there’s probably no one there not in therapy. It’s almost become spicy.

Wade Lightheart (00:18.054)
I think to go live in LA you have to be kind of a little bit off anyway, your therapy is a requisite.

Leigh Ann Lindsey (00:24.83)
Yeah. Yeah, a great business to be in. Psychology will never be lacking. Yeah, completely. Well, I’ll be reading a bit of your bio in the intro before the audience gets to listen to this, but I still think it’s fun to hear a bit of your origin story from you of how did you get here? What got you interested in this? We’re going to be talking about

Wade Lightheart (00:30.938)
Yes.

Wade Lightheart (00:55.878)
Sure, well I’m a transplanted Canadian. I grew up in a very rural place in New Brunswick, Canada. And life was fairly normal as a small town kid playing hockey and sports and things like that. And then at 15 my life changed dramatically.

in that my sister was diagnosed with Hodgkin’s disease, is cancer of the lymph nodes. And I watched her go through the medical model for four years before she died at the age of 22. She was four years my senior. And so I got a lot of life lessons that are usually reserved for later in life in that I realized that my health wasn’t a guarantee and my life wasn’t a guarantee. in my, and I remember coming home from the hospital one time with her.

after a treatment. And we had to stop like, I don’t know, five or six times for her to like vomit from the treatments. And I was like, you know, in my little naive teenage self at the time, I was like, it seems that the treatments that they’re giving her is making her more sick than disease.

why is that and how do I become healthy so I avoid a similar fate for myself? And so that got me into the sport of bodybuilding, because I thought if I was big and healthy and strong, then maybe I would avoid the similar fate.

Well, long story short, I went off to university, studied exercise physiology. was frankly unimpressed with my university program. I thought it was a lot of compartmentalized elements and I got a good background in physiology and biochemistry and biology. whenever I would ask deeper questions of my professors, they didn’t have answers. And I saw there was an over compartmentalization within the industry that was happening at the university level and then was, you know, carried on through the various disciplines. And so I

Wade Lightheart (02:43.912)
I went a different path and I started following and being mentored by people who were producing extraordinary health and working in virtually every single facet of the health and nutrition industry, both as an athlete, I got to represent my country at the Mr. Universe contest. My first one was in 2003 and what was interesting about that is after the contest I gained 42 pounds of fat and water in 11 weeks. Don’t try that at home, by the way.

Leigh Ann Lindsey (03:13.396)
you

Wade Lightheart (03:14.154)
And so it was obviously devastating because bodybuilding is a cosmetic force. And I had the good fortune of meeting a fellow by the name of Dr. Michael O’Brien. He’s featured as the doctor.

that brought the world famous Bernard Jensen back from metastasized cancer. So he had cancer of the bone metastasized. was 85 pounds, 78 years old. And eight weeks and one day later, following Dr. O’Brien’s very unusual protocol.

using enzymes, probiotics, minerals, things like that, he was able to make a full recovery, was walking in his hills in Escondido, California at 114 pounds, completely cancer free. So I had the good fortune of meeting Dr. O’Brien and then he started instructing both myself and Matt, my co-founder of Bioptimizers, on all the nuances of digestive health and its relation to…

Vitality and things like that and we went on his program and it was very expensive at the time. I think was about $1,500 a month at the time but we did it and within six months I recaptured my physical form but what was really interesting is I became healthier and more vital than I had ever been in any point in my life. Over the next four years we coached over 15,000 people worldwide and I started using some of these programs. I was also working in a holistic health clinic.

at the same time. And what was working in the performance side with all these athletes and people who were into fitness, I started experimenting on people who are suffering from all sorts of conditions. And it turned out there was a cross correlation of what worked for in high performance environments versus what could also aid and impact people who are suffering from various conditions. So that turned out to be fortunate in a lot of areas. Four years later,

Leigh Ann Lindsey (04:42.166)
Okay, yeah.

Wade Lightheart (05:09.606)
I came back, went to the world championships again and didn’t have the dysfunction anymore, place better. And so I was like, okay, I have a system and we know what’s going on and I’m going to start applying it. During that time, Matt and I founded BiOptimizers. Our first product was an enzyme product called Basimes, which is proteolytic enzyme element. And then

We’ve, that company evolved into what we call BiOptivisorStay. So we’ve been around for now 21 years, 22 in just January. And it’s been great. And so we’ve been a leader in the industry. Of course, a lot of people know about our magnesium breakthrough product, which is transforming.

you know the health of literally millions of people around the world and so it’s been really exciting journey and I’ve been very fortunate and I continue to this day to follow people who are producing extraordinary results and extraordinary conditions and then extracting the common elements so rather than look at I think the scientific method looks to disprove various theories you know so and which is helpful and

relatable and creates a certain scientific rigor. But as a performance athlete that’s on the edge, you don’t have that luxury because you’re trying to break new ground. You’re trying to do things that aren’t established. kind of like, if you look at like Formula One drivers.

Leigh Ann Lindsey (06:35.949)
Yeah.

Wade Lightheart (06:36.612)
The technology in Formula One is at the bleeding edge of technology. And the drivers are extraordinary individuals with unique capabilities to drive cars at that speed. They actually outperform the car. So they have the car performance and then they have the driver, those two things together, which make the ultimate expression of traveling in a vehicle. Now, who wants to drive around?

you know, track at 200 miles an hour and risk their life. Most people aren’t capable, let alone willing to do that. However, the technology from those experiences do have applications on our daily driver car. our braking systems, our fuel systems, you know, our handling systems, all of that technology is adaptations that were learned at extreme elements. And so we’ve taken that philosophy in regards to health. I’ve been fortunate to serve as.

an advisor to the American Anticancer Institute and have researched a lot of the elements that contribute both to the patterns in biology that lead to health and what needs to be changed if someone’s in a disease state or are recovering from a disease state. And because, you know, it’s a combination of your subconscious, your psychology, your lifestyle and your genetics. And all of those flow through together to create

Leigh Ann Lindsey (07:30.392)
Wow, okay.

Wade Lightheart (07:55.91)
combination effect. And I think one of the missing elements in traditional medicine components is that they’re looking, and also people search, they’re looking for the one thing. And really it’s a composite of a variety of things that have been maybe veering off course for a considerable amount of time. And even if someone goes through a successful, like cancer treatment, for example, or some sort of disease mitigation,

Oftentimes they didn’t really address the fundamental causes. And if you don’t address those, they are going to return in full force at some point in the future. And those who address those things from a lifestyle perspective seem to make better decisions or have much better outcomes. And oftentimes a disease can be an extraordinary opportunity. It’s like a message from your biological self. like, Hey, you’re off course here. Let’s get this fixed.

But let’s use this as an impetus to course correct so that you’re following the processes and patterns that lead to your fullest expression of health.

Leigh Ann Lindsey (09:05.923)
Yeah, well, and it’s not your body. talk about this so much, my audience is probably tired of hearing it, but I talk about how cancer, because I work so much with cancer patients, it’s not your body betraying you. It’s not your body breaking down. In fact, it’s actually a sign that your body has been working so hard for you for so long, it’s just no longer able to keep up. We all are inherently designed to fight cancer cells.

our body has that ability built in, which I think a lot of people don’t realize. So we’re not asking the question, why did I get cancer? We’re asking the question, why is your body no longer able to fight it off? And how can we, some of those toxic things that are impairing those functions, how can we clear those out? Those nourishment that we’re needing, whether it’s supplemental, emotional, spiritual, that boost those functions, where do we need more of those?

Wade Lightheart (09:45.198)
Yes.

Wade Lightheart (10:02.101)
Exactly.

Leigh Ann Lindsey (10:02.357)
And then to that end, it’s like optimizing those to the best of their ability, which is why I’m so excited to talk about your products and the magnesium one specifically. When I came across, it must have been Instagram I found you guys. And it was saying how much more like X percent more.

bioavailable, your magnesium product is, and all the other ones on the market. And I immediately sent that to my podcast coordinator, Kelly, and I was like, we have to have them on to talk about this because…

Magnesium is something we’re all needing, but especially when we get into the cancer and the chronic illness, it’s not just, I need this thing. It’s, we need this thing and we need it to be the most optimized bioavailable efficient form of this product possible, because we don’t have a lot of wiggle room to mess around.

Wade Lightheart (10:51.429)
I call it magnesium as the miracle mineral. For most people in North America, it’s virtually impossible to get it from.

even at the healthiest of diets. And there’s a variety of reasons why that is. But there’s also agents that are inhibiting our ability to absorb and utilize it, as well as subpar formulations. If people have tried magnesium in the past and didn’t get the results they wanted, well, there’s a biological reason for that too. And we can dive into some of those elements, right? So I’m getting so excited I have to take my sweater off.

Leigh Ann Lindsey (11:24.589)
Yeah, well that’s what I’m excited to But I do think I’ll backtrack us and just start with just for anyone who might be like, okay, yeah, I’ve kind of heard of magnesium, but they don’t really understand why this is even worth talking about.

Why should we care about magnesium? Why is this so important? You kind of called it the magic or the master mineral. What’s it doing in the body? And then we’re going to get into why are we so deficient in it? What are some of the different factors there? But let’s just start with kind of the bare basics.

Wade Lightheart (11:59.13)
Sure. So magnesium is a control element for hundreds of processes inside of the body. Basically, it works in conjunction with enzymes. So enzymes, there’s over 25,000 different enzymes inside your body, everything from thinking to blinking. And what we were able to determine inside of our labs is if you add even just a slight amount of magnesium,

to probiotic formulations, et cetera, enzymatic formulations. Well, we see.

bigger positive results at the microbiome. Now your microbiome is about 80 % of your immune system. Your whole digestive tract is where primarily all this happens. What it does is it allows changes in the bacteria culture’s response, its ability to produce phytonutrients and other positive chemicals, antioxidants and things like that, which bolster the immune system. If they don’t have it, then they’re not able to operate at their full capacity. Magnesium is also involved in some key nervous system regulation.

So, taking people out of the fight or flight response into the rest and relax response, which I think is very critical because anytime you’re suffering from any kind of illness, then there’s an uptick in your cortisol response. And that lowers your lymphocytes, immune response, etc. inside of the body. Magnesium is also involved in producing neurochemicals for your brain.

So you need a certain amount of magnesium, for example, to produce serotonin. Serotonin, 95 % of that’s made in your gut as well. And so these key neurotransmitters. So you might not have the bacteria present that’s required for that, or you might not be eating a diet.

Wade Lightheart (13:46.202)
that’s sufficient enough and likely your diet is lacking a key mineral like magnesium. Magnesium is involved in heart regulation. It’s involved in vasodilation of your arteries and veins, which increases blood flow and the removal of toxins outside of the system. It’s a key element in your sleep response. A lot of people notice who track their sleep. You know, they take two capsules of magnesium breakthrough before bed and they double their deep sleep literally overnight.

And when the deep sleep part of your cycle is an element that is their regenerative process inside the system. Magnesium is also involved in insulin regulation. So there was a study on, I forget, the Indian tribe.

in the United States that had over 90 % of the people were diabetics. And they found that they needed more magnesium inside of the environment were able to produce better results. I was turned on to that study by a guy by the name of Carl.

Lenore from superhuman podcast who brought that up and I thought that was very fascinating. Plus it’s also involved in the relaxation response in your muscle tissue. So when I contract my bicep, my tricep has to relax. So when people have cramps or overt tension inside the body, which is also a stimulation aspect on your cortisol and adrenal complex,

magnesium starts to offset that. It’s also the control mineral involved in bone density. So for example, most people think of bone density with calcium, but calcium and magnesium exist in a two to one ratio. And we have diets that are very rich in calcium and not rich in magnesium. And so what happens is the body has too much calcium and not enough magnesium. You’ll start dumping

Wade Lightheart (15:43.92)
Calcium out of the system. This is really important for females as they enter into premenopause and menopause and perimenopause and those areas because that’s when we start to see massive losses in bone density, which really detract from quality of life. I could go on and on, I think there’s one other element is any type of pain signaling like PMS cramps, for example. Oftentimes that’s also related to a deficient in magnesium. And the reality is,

Leigh Ann Lindsey (16:00.815)
Yeah.

Wade Lightheart (16:12.653)
North American diets are, as a rule, deficient in magnesium. And unfortunately, all of the RDA recommendations, the recommended daily allowance was developed over 50 years ago. And those recommendations were built on the food supply back then. Well, our food supply today is far more deficient, but when you go online and read that this has this and this has this and this has this, you might think that you’re getting an appropriate amount of magnesium.

The RDA was developed on disease prevention alone, not what the optimal amount to feel and operate at your best was. And so coming from the bodybuilding world, which is certainly on the extreme side of the spectrum, which people are putting extraordinary demands to overcome to genetic evolutionary aspects. So bodybuilders want to build more muscle than the general public, and they want to lose body fat to levels that are frankly sub healthy.

and there’s genetic restraints in order to do that. so bodybuilders are looking to overcome their genetic limitations. So for Matt and I, who came from that industry in the athletic world, we recognized that there were certain, I think, perception elements that we were looking for that were outside the range. And why we called our company Bioptimizers was, well, the athletic side’s trying to maximize. The medical side is trying to minimize. But the bulk of our clients are somewhere in between.

what would be the optimal amount? So we contracted a relationship with the Birch International University in Bosnia. So they have a microbiology lab that we could actually test, not only beyond lab assays for our formulations, but also to get into what actually gets across the gut barrier, what gets delivered to the cells, what potential contaminant elements or disruptors in absorption could be potentiated from taking a supplement that wasn’t of a high quality.

Very few supplement companies go to that length, but Matt and I are kind of fanatical about proving what works. And that’s one of the reasons why we’re known as one of the premier brands in the world, simply because we just go a lot further down the road of science and research as opposed to just grabbing onto a trend.

Leigh Ann Lindsey (18:14.114)
Yeah, is so true.

Leigh Ann Lindsey (18:29.581)
Well, completely. And this is something I’ve been talking about a lot more on the podcast lately is it’s so easy for a brand to go, turmeric’s a hot topic right now. Like, let’s throw just enough turmeric in this supplement to be able to put it on the label. And yet the amount of that turmeric is not efficacious whatsoever. Maybe the co-factors needed to actually allow it to be absorbed aren’t present. But the general population isn’t super educated on that. And that’s not the fault

of the general population. That’s the fault of kind of us educators in this space being able to explain that. completely, this is why the only brands I have on the show are the ones who are doing this, taking ownership of that additional research to be able to say, we’re not just making claims willy-nilly, we’re proving what we’re saying our product can do.

Wade Lightheart (19:21.829)
Yeah, I hope that we’ll be able to leverage what we’re doing at BiOptimizer as a standardization in the industry. I think it would give a lot more credibility because you go to your GP and your GP say, wow, those supplements, they don’t work. And for 95 % of them, he’s absolutely accurate in his assessment or her assessment. The reality is, but there’s 5%, most of them are founder led companies who had some sort of…

problem in their lives and they couldn’t solve it. They did their research and they had to build a supplement company to offset their individual, whether that was dietary or genetic conditions, that were not allowing them to get sufficient amount of a variety of nutrients because if you provide the body with the elements that it requires, it tends to operate very well. And there was a doctor way back in the day, he wrote a book called Dead Doctors Don’t Lie.

His name was Dr. Joel Wallach and he was both a doctor and a veterinarian. And what he said was ironic because he grew up on a farm. He said, well the same diseases they had all these treatments for in the medical communities as we were treating on the farm with vitamins and minerals. And the average doctor had a life expectancy far less than the average person. So he said, why would I listen to those guys when in fact that

Here’s what I know with animals and what’s great about animals, it’s automatic double blind study. There’s no placebo effect with animals. They don’t know what they’re eating or what you’re giving them or whatever. And you were producing results in many cases above and beyond what they could produce with the most sophisticated medical treatments in the world. And so that was also another sign of like, Hey, we need to take more attention to this, especially since the development of monoculture farming, which has really stripped our plants from

providing the elements, particularly in the mineral realm, because if you look at minerals in general, you can take a bunch of ground up rocks and say that I have these minerals and there are vitamin and supplement tablets that’s essentially what they are. They’re ground up rocks and they’re sold in your local pharmacy as a one a day or whatever. If you understand how your body intakes bioavailable vitamins and minerals is that your plants produce

Wade Lightheart (21:43.046)
humic and fulvic acid with their roots that go in and convert those vitamins and minerals into biologically available vital minerals with girls the plants. We consume the plants, we get the minerals or the animals that we consume may eat the plants and we get them. But if the plants have been grown artificially in a monoculture environment such as factory farming, which is pretty much du jour today in the world ever since after the 1940s, what happened?

is everybody started moving to the city. Most people had local gardens and things like that, over 90 % of the population. And then everybody migrated to the city, factory work, business work, tertiary work, all those white collar jobs, all that stuff started to explode. And so the governments put in regulatory bodies to make sure that we had sufficient amount of staples in order to supply these burgeoning cities. And so the local family farms started being bought up by conglomerates. The government got into under regulation.

things went into much more sophisticated in order to grow the plants. They started using things like fertilizers to grow them quickly and build more yield. But the nutritional profiles that they were using for the foods were insufficient to meet the standards, know, like calorie model, how many bunch of protein, fats, carbohydrates, et cetera. And so what started to happen is the plants lost their vitality, integrity, their enzymatic content, their protein content, their vitamin and mineral content. And the…

Population is still going off those tables that were built years ago to give you an example an orange today If you go to buy an orange today in California, I mean you’re in Orange County. It was Orange County for a reason there’s so many oranges well an orange in 1955 you took the same orange from the same location that you’re in today you would need about 55 oranges to get the same vitamin and mineral content of that word

in 1955. And I do believe this is contributing to obesity, which exonerates every single medical parameter for disease and profiles and quality of life and everything else. And so I believe that, you know, excessive weight is not actually excessive calories. Excessive calories is the result of your body not getting what it needs and eating more of the things it doesn’t in an attempt.

Wade Lightheart (24:06.617)
to get your vitamin and mineral content in a line that will support your body’s functioning, including its immune system. And so that’s a completely different paradigm shift from how we’re looking at treating disease. I’m not a medical doctor. I don’t treat diseases. What I do is I help people optimize their health and let the body fight those things off on its own accord. So no disrespect to the medical community or those.

interactions because again, a lot of those acute therapies are very important and very helpful and needed at the time. But at the end of the day, you’ve got to come back to the basics because your lifestyle plus your genetic and your psychology and your and maybe your spiritual awareness contributed to the state that you’re in, whether that’s good, bad, ugly, somewhere in between. And if you want to make improvements, looking at all of those categories and then bringing the lowest hanging one fruit, you know, up to the fold and addressing all those multi-tutorial

impact factors will give the person the best chance not only to just survive but to eventually thrive. And that’s my messaging for the last 20 plus years. We’ve seen extraordinary turnarounds in people’s lives. We’ve seen a lot of people that have aged gracefully. And it’s a great business to be in and it’s a great industry to be in. And we read our testimonials every week to our team. The reason that we do that is because we have 160 people in our company in 29 countries, I think.

And they’re all working at different elements, know, some of their tech, it’s customer support, some people are in finance and marketing. This is, you know, it’s a big going concern. But the thing that gets our team most jacked up about anything is to hear the stories of transformation. And we read them out every week on our team meeting to the entire company, because we see that that’s real people getting a real impact in their life. And that makes you feel good. It makes you feel connected and makes you feel like you’re contributing to the world at large. And that’s been our message and our vision for over 20 years now.

Leigh Ann Lindsey (26:03.535)
Completely, I love that. Are you comfortable speaking to, if not, don’t worry, I have a million other questions, some of the symptoms or signs that you might be deficient in magnesium? Okay.

Wade Lightheart (26:14.21)
Yes. restless leg syndrome, inability to sleep. So there’s two aspects or several aspects of sleep. There’s latency, which is how quickly you go to sleep.

There is your REM cycle, which is associated oftentimes with the dream state, the early parts of sleep and just before waking, and then deep sleep, which is the element of the regeneration and recovery of the body. And for most people, I mean, in an ideal situation, you would get maybe two hours of deep sleep. When we see people on sleep scores, we see people that have gotten, they’re getting zero regenerative elements. And almost always when you deal people with dealing with illnesses and things like that.

Their deep sleep quality is very low. The other thing is insulin dysregulation is another common element. Cramping, muscle cramping or PMS cramping. Those two are big signals. Dysregulation in your heart. We have a famous heart surgeon in the UK who Dr. Sanjay Gupta, not the one on CNN, he’s another one.

So I guess there’s a couple of them in the world. Well, it turns out he started using our magnesium in his patients. And he told me on my podcast that 25 % of the people that are scheduled for heart surgery were able to not have the heart surgery by just taking our magnesium product. And that just blew my mind. I said, really? that, that’s about, he goes, no, look, this is scientifically verifiable. That’s why I wanted to be on your podcast because I wanted to tell you firsthand of the difference that it’s making with my patients in our clinic. And so.

Yeah, you could just keep going down the list. Again, another element would be psychological related conditions. If we look at the amount of people experiencing anxiety, distress, they’re on oftentimes either over the counter or prescription medication for decades. Those things alleviate the symptoms, but they don’t address the causes. And oftentimes it’s the inability to produce the neurochemicals in the brain that makes you feel good, makes you feel happy, makes you feel connected, makes you feel motivated.

Wade Lightheart (28:26.168)
you know, dopamine, serotonin, acetylcholine, GABA, all of those elements are neurotransmitters that make your brain operate and a disrupted microbiome and or a deficient diet and or, and a suboptimal environment will contribute to that. The other thing I would say is a lot of stimulants and pharmaceutical medications will inhibit magnesium uptake inside of the body. And so that

will further drive deficiencies. And one of the symptoms of that oftentimes is if you become overly stimulated from caffeinated beverages, that you get the jitters or your anxiety goes up or you’re aggressive or short tempered. Usually you can trace that back to as you have insufficient magnesium to regulate that. I happen to be one of those people. So that’s how I got into the magnesium element. was working, I had three businesses simultaneously traveling the world, working, you know,

Leigh Ann Lindsey (29:14.582)
Wow. wow.

Wade Lightheart (29:24.13)
Non-stop seven days a week for several years and I was getting to burnout and we did an EEG reading in my brain Looked like I had a 70 year old brain well, I was using You know caffeine and things like that to kind of drive my focus and my my determination and The fire funny part I’d said did some blood work and it turned out I was deficient in magnesium I like what are you talking about? I’m taking magnesium in it and I have a high magnesium lead

rich diet according to the dietary stuff. So that led me down the magnesium rat hole and away we went looking at every single magnesium on the market, which ones work, which one didn’t. I would delve into orthomolecular psychiatry, which was developed by Dr. Linus Pauling, Dr. Abram Hoffer and Dr. David Hawkins. David Hawkins, course, moat the rap of conscious Linus Pauling was a two time Nobel Prize winner. Dr. Abram Hoffer was the foundation of orthomolecular medicine.

Leigh Ann Lindsey (30:08.867)
Hmm.

Wade Lightheart (30:22.712)
fellow out in Victoria Island, a place I used to live in Vancouver for a long time. So everybody knew who he was. And those guys determined back in the early seventies that you could treat advanced states of schizophrenia and severe psychiatric conditions with super saturating the body with high dosages of vitamins and minerals. And I was like, wow. And that became the foundation of the whole orthomolecular medicine movement. And so I dove into all that stuff. And then we took all of our research and then started testing it at the lab in Bosnia.

And turns out there was no single magnesium that was the best producer of results that a combination was actually superior, both from absorption and also for effectiveness. And of course, your value add as far as cost per benefit. And I think a lot of people, when they buy supplements, they’re buying supplements based on, they heard about a supplement, you mentioned tumor, for example, or whatever. They go to the store or they go online, they take

whatever product that’s, you know, 20 bucks or 30, you know, like a low grade product thinking they’re getting what they are supposed to get and they’re not. And then they become turned off of that entire product or the industry. But the reality is, is they didn’t get a high quality product with a sufficient dose that was biologically available that would produce the result they’re looking for. And it’s a, so we want to reverse that trend as a nutritional supplement company. So we always say, we don’t meet standards, we set them.

Leigh Ann Lindsey (31:51.853)
Yeah.

Well, to that end, first of all, just, to me, it makes so much sense that putting all the magnesiums together, because there is no way in nature we ever would have acutely gotten one version of magnesium because we’re eating in so much variety, we’re eating seasonally. So to your point, it’s like the medical field often approaches things with such an acute lens. I think the supplement field often does that too. Well, this one ingredient in this study did this thing, so we’re gonna create

Wade Lightheart (32:04.612)
Correct.

Leigh Ann Lindsey (32:22.807)
ingredient in isolation and we don’t we don’t realize we never were consuming vitamins and minerals in isolation ever.

Wade Lightheart (32:31.012)
Correct. Like for example, let’s take B6. You add B6 to your magnesium stack. Well, guess what? Its absorption rate goes through the roof, right? Manganese, that prevents you from taking too much magnesium, right? So it’ll offset if you’re over consuming magnesium. And then of course, certain types of magnesium like citrate, for example, which is the most popular out there.

because it’s the cheapest and has the most history. But you can’t take high levels of it because it draws so much water in the intestine. So it’s good for constipation. But to start delivering to the other parts of your body where you need it, it’s just not sufficient enough. So a little bit of citrate’s good for intestinal health. Too much really limits your capacity to fill up the whole, as I call it, your whole bucket. And I have a course that I give away for free.

called the Awesome Health Course. an 84 day course where I go to all the aspects. I give it away free on my website by Optimizers. And there’s one of the episodes in there and I encourage everybody to listen to it. It’ll transform your perception of how to deal with all sorts of conditions with nutrition. I call it the bucket theory of nutrition. And this was a development that I learned from.

the Nobel Prize winner, Dr. Linus Pauling. And what they would do in their medical clinic is they would take a patient, they would look at their blubber, they’d look at their toxicity levels. They became famous for this on vitamin C. So people would be suffering from mercury toxicity, for example. They’d have high levels of mercury. And the way to flush that out of the system was to take high levels of vitamin C. So what they would do is they would give them a certain amount of vitamin C, a few grams of vitamin C, and then they would just increase the dosage every day

Until the person literally got the runs and that’s what they called breaking the GI barrier in other words the body couldn’t absorb Any more of that particular element and then they would titrate the dosage down that means lower the dosage and then it would stay at that till they got the runs again and then they would lower that and they would lower that over a period of time until they had corrected the toxicity issue or They had filled up the bucket of that missing nutrient. So your lifestyle is like a hole in the bucket

Wade Lightheart (34:53.439)
in that this is your burn rate. And so if you’re in a stressful situation, if you look at most diseases when they start, it’s usually a stressful event becomes the trigger point. Again, you get into that fight or flight response. The unconscious is unresolved. It may trigger some emotional trauma from childhood that has been unresolved and kind of lying in the dormant. And this co-factor is then overwhelmed your immune system or your body’s ability to deal with it.

And therefore the hole in the bucket began to increase. So not only were you deficient in these key elements that made your body function properly, you started losing them at a higher rate. And so what we want to do is we want to provide sufficient amounts, fill up your bucket. That way, even if you’re not perfect on your diet or you go through a stressful period that increases the amount you burn.

You’re not just putting enough of that supplement into your bucket to fill what you’re burning. You’re filling it up so you have a reserve. It’s like having a lot of cash in the bank, right? It’s like having a solar panel on your house off the grid that regardless of the external conditions, you have an internal reservoir of energy units that allows you to deal with even the most challenging conditions in the world. And all of the mentors that I have who are

doing extraordinary things. know, my friend Paul Cech, he’s like doing one arm chin ups at 64 years old. Yeah, Dr. O’Brien, like this guy looked like a cast off of cocoon when I was working with him in the 80s. know, this guy had so much, he was so vibrant and vital in his 80s. And was like, man, I want to be like this. And I could go down the line with some of these mentors and Dr. Corey Holly, who’s competing at world championships.

Leigh Ann Lindsey (36:20.665)
I love Paul, he’s so great.

Wade Lightheart (36:40.688)
in hammer throwing in his 60s who was a student of Dr. Hoffer. And all of these guys take specific high dosage amounts of nutritional supplements to offset any genetic or lifestyle deficiencies that they may have. And they have robust levels of health that most people would say is not possible unless they meet them. And then they think, well, they got good genes or they got good this. No.

Maybe they do have decent genes for various else, but they also have suboptimal genes as well. But they address those through consistent daily practice and appropriate targeted supplementation. Now it turns out though, magnesium, about 80 to 90 % of the population is deficient in magnesium alone. And because it’s a control master mineral to so many different functions in the body, people notice almost immediate results. I can’t tell you how many people…

I remember doing a biohacking summit up here in Pasadena and we were first releasing the product. Now in that community, everybody’s tracking their sleep and my business partner, Matt did a, he did a lecture because he’s also someone that really has struggled with sleep and he spent like tens of thousands of dollars optimizing his sleep. And so all these people came in and we said, well,

Leigh Ann Lindsey (37:48.217)
Totally.

Wade Lightheart (38:06.507)
try some of this magnesium. We gave out samples of the magnesium and check your sleep score tomorrow. Well, the next morning before noon, we sold out of all the magnesium because all of their sleep scores went through the roof. These people suffering from sleep disorders, right? And they were like, I’ve tried everything. And this is like, I can’t believe that two capsules before bed just fixed this. And so that’s where the brand got started. And it’s just exploded across the world ever since.

Leigh Ann Lindsey (38:34.933)
Yeah, well, you know, I’ve been particularly interested in it this year because I, my old office that I was in for three years, I found out had mold, mold. So I was exposed to it for three years and it was pretty bad. And so I’m working with a great practitioner who’s helping kind of clean that up, but mold depletes your minerals.

Wade Lightheart (38:44.226)
Right.

Wade Lightheart (38:56.167)
it’s brutal. It’s brutal.

Leigh Ann Lindsey (38:56.685)
And so I’ve been having so many symptoms across the board. Mind you, I also was a professional soccer player. I’ve had six concussions. So all that being said, this year my cognitive symptoms have been insane. And I’ve been trying so many different things. But magnesium has been one of those really important things that I’ve been sampling. I’m kicking myself because I just bought another magnesium supplement. And now I’m interviewing you I’m like, fuck, I should have got, I need to get theirs next. When I finish this one, I’ll get theirs next.

Wade Lightheart (39:21.635)
Have you done the Evo? Have you done the Evo? It’s kind of like blood dialysis? Have you done? Yeah, I’ve been able to produce extraordinary results. work with a practitioner in Sedona, Arizona and I’ve just been amazed of its effect on mold toxicity that people get in their blood because that’s a tough one to get out of your system and it’s lethal. It’s lethal.

Leigh Ann Lindsey (39:28.597)
Say it again. Ibu, yes, totally, yes I have, yep.

Leigh Ann Lindsey (39:49.327)
Yeah.

I mean, and it just, it affects the nervous system. It affects cognition. It affects your gut. So I’m seeing it in all fronts. And to that end, I mean, you really have to, my practitioner was like, this is going to be like a year journey. Don’t expect a quick fix here. You really got to hit this in very specific concentrated ways in kind of different phases. So it’s been fantastic. And I started feeling better immediately, but that mineral depletion has been huge. And so the magnesium supplementation has been important. So I’m excited. When I finished this,

bottle I’ll get your guys’s next and I think that’ll be exciting. Okay a question I want to follow up on and then I want to get into really specifically what makes your product so different from other products but something that I heard you talk about was not just you know why are we so deficient in magnesium now it’s soil depletion is a huge one

Wade Lightheart (40:21.656)
Sweet.

Leigh Ann Lindsey (40:42.475)
Medications are also then exacerbating that as you talked about high stress can deplete our minerals because our body is pumping out these hormones. There’s a whole cascade that’s happening. But you also talked about technology and how that can affect magnesium. And I was really interested to hear this from you.

Wade Lightheart (41:01.271)
So one of our most popular advocates for magnesium is the EMF guy. And so you can look up the EMF guy. And he’s a person that has hypersensitivity to electromagnetic frequencies. These are generated by batteries, computer screens, Wi-Fi networks, cell phones, et cetera.

And there’s about five or 10 % of the population that is significantly affected by it. And about 80 % of the population is somewhat affected. And then you’ve got another five or 10 % on the other side that seem to be resistant to it. Actually younger people seem to have been more resistant than older people. And there’s some evidence that there’s actually a genetic mutation that’s happening at the mitochondrial level due to high exposure to EMF because

These are radiations and radiations mutate DNA. Right? And so for example, when I’m in Sedona, Arizona, which is a low EMF place versus, you know, Venice beach, California, which is a high EMF rate, I have to take more magnesium than I do in Sedona. And so I was asking him about this and well, it turns out that EMFs can actually disrupt the delivery of nutrients inside of the cell. There’s a thing called aquaporins, which allows the delivery elements.

Leigh Ann Lindsey (42:00.429)
Yeah.

Wade Lightheart (42:26.951)
And they can be turned off and on through electromagnetic contractions inside of the body, which can be disrupted by high levels of EMF. And there’s a variance between the population and your genetics on which ones you’re going to be more susceptible to. And so he started using it with all of this because of course he’s dealing with the extreme group, extreme sensitivity, as well as people of interest or oftentimes family members that are affected and what you could do on those types of things. And magnesium.

radically improved people’s quality of life by offsetting some of the elements. So what it does seem to indicate is that there is a higher load on the central nervous system when being subjected to high EMF environments, which puts you in that fight or flight response more, which increases cortisol levels, makes you much more sensitive to stimulation elements with its blue light caffeine, et cetera. And then this creates a further drain on your magnesium reservoir going back to the bucket.

You got a bigger hole in the bucket from those environments that are draining, not just magnesium, but other minerals as well, or vitamins that are essential to your life function. And of course, if you’re genetically sensitive, then it’s, it’s now you’ve got a freight train and now you’re disabled or dysfunctional or not able to do anything, let alone not get the deep sleep that you would normally require in order to recover and regenerate. Because remember, magnesium is one of the key elements for that.

deep sleep that’s going to recover and regenerate your system.

Leigh Ann Lindsey (43:57.123)
Yeah, okay, so what I’m hearing is EMFs are affecting magnesium on two fronts. One is more direct. It’s changing the way that extra intracellular water absorbs minerals. So we’re not able to absorb as much. Then there’s this sort of indirect cascade effect that’s happening because the EMFs are affecting our nervous system, which is creating more stress, which is then depleting minerals. So it’s kind of happening on two fronts. Okay.

Wade Lightheart (44:21.825)
Absolutely. And then there’s a third front to that because when you’re in those situations, oftentimes your body will eat in excess or take elements to alleviate that, which may create a further drain on top of it. So now the behaviors start to alter from your natural inclinations or patterns in an attempt to offset or to mitigate what’s happening inside of the system. so.

You know, it just becomes a cascade. It’s like a snowball rolling down the hill and it just builds up momentum and gathers more seams and starts to affect more systems inside of the body.

Leigh Ann Lindsey (44:58.287)
Okay, that was, I really wanted to make sure we touched on that because that was something I had never heard been talked about before that I thought was really interesting. So let’s talk about magnesium supplements on the market. Where they’re falling short, how your product is different.

Wade Lightheart (45:10.402)
Yep.

Wade Lightheart (45:14.509)
Well, most of the magnesium, like, so you walk in, so I did a promo the other day at the vitamin shop, a promo video, and I don’t go, I go a little bit into vitamin shops and everything, but I was fascinated as I walked into the shop and I’m looking at the entire supplement shelf of magnesium. There’s this huge shelf of magnesium. So when you go to other products, there might be like two or three different brands or whatever.

Most of the brands are either using citrate or biscolysinate. I would say citrate’s on the lower end of the spectrum, biscolysinate would be on the higher end of the spectrum. And there was a lot of medical research around biscolysinate in particulars. And so those tend to be the most, but there’s all different like oxalate, malate, sucrosomal and threonate and…

There’s all these different, you I always say magnesium, what the heck, elite. And so when the consumer comes in there, they’re often confused. And then they will ask the person in the place, which one to use. Now it may be price sensitive. They might be looking for the lowest price product or that individual may be incentivized to sell a certain brand or will lead you to a certain brand.

Leigh Ann Lindsey (46:11.375)
Right.

Wade Lightheart (46:34.991)
Or that store has relationship with certain brands and not necessarily the brand that’s best, but they’ve been with this company for 20 years and they got a great relationship and they don’t want to change that. None of those serve you the consumer that wants to do the best element. And then you go online and you know, there’s a mishmash of opinions, you know, maybe they work, maybe they don’t. I don’t know. It’s like, you know, I always call it a mishmash of maybes. And what happens oftentimes people are either adverse to making a purchase.

or they make a purchase based on, I’d say, suboptimal assessment components or suboptimal influential factors or incentive factors that are determining the advice that you’re getting. So I was aware of this because I was taking a magnesium supplement that wasn’t working.

And then I thought, my goodness, I’m in the industry. And if I walked into this, like I walk into this vitamin shop and I’m looking at all of the different magnesiums on the shelf, which one do I pick? And I said, well, we made it easy for you. Our lab has figured out the seven best magnesiums to give the maximum effect, the most elemental magnesium in a bioavailable form that delivers to your system. It’s like buying the whole shelf and putting it into one capsule instead of buying the whole shelf.

So there’s nothing more expensive than a product that doesn’t work. And what’s beautiful about magnesium breakthrough is we have a 365 day money back guarantee. If the product doesn’t work, we’ll give you your money back. And here’s the great news. We have the lowest refund rate in the nutritional supplement industry than any other of my colleagues companies that I’m aware of. And there’s a couple of reasons. One,

Leigh Ann Lindsey (47:53.262)
Yeah.

Wade Lightheart (48:22.702)
the quality of our product. Two, the people that end up coming to our product oftentimes are very research oriented. So they’re smarter people, they’re more inclined, they’re buying on value, not just on price. And the third element is, is we have a world-class personalized customer service. And that customer service is real people, whether it’s text, know, chat, phone, email, that have been trained by myself personally.

I’ve logged over 7,000 questions in our internal site that I’ve answered pretty much every question and every question that I haven’t answered gets forwarded to myself and I’ll answer it or I will direct it to someone who knows the answer to that question. And so our policy as a company has always been, look, I know what it’s like to scrimp and scrape to buy supplements. When I was a kid, I was like,

saving up all my money to buy a can of protein or something like, know, like I’m very sensitive to those elements. And I said, look, if somebody trusts our company and spends their 40 bucks or 50 bucks or 30 bucks, whatever, a hundred bucks, whatever that amount is that they’ve allotted to trust our brand for whatever reason that we’ve, we’ve, we’ve gotten that trust. The last thing I want to be is a detriment to them, to their finances or to the industry at large.

That’s why we put that guarantee in there because there may be a reason that that didn’t work for you. For whatever reason, I want to reduce any of that risk and return that money for you so that you get a good feeling of the industry and maybe I would direct you even to a product that would be better for what you’re doing. You might have been selecting a product that really wasn’t a fit for what you needed. And if I can direct you to another company, another business or whatever, that would help you along your way to get the results you want.

I have no issue with doing that. In fact, I think it’s my duty and my responsibility to do so. So we alleviate the risk on that and it’s worked out really well for a company.

Leigh Ann Lindsey (50:22.319)
Yeah. Now, why do you think companies are isolating the different types of magnesium? Does that just come down to, okay, I was going to say just because there’s more research on certain types or those get kind of the buzzword, this magnesium is like the buzzword right now, so we’re going to slap that on everything.

Wade Lightheart (50:28.27)
cost.

Wade Lightheart (50:33.345)
Yes, so…

Wade Lightheart (50:39.628)
Yeah, so let’s take, let’s take citrate. Citrate is the most popular magnesium being used and is the least effective magnesium inside of the whole range of magnesium that you could take. If you were to take, if I had to just take, you know, one magnesium, that would be the last one that I would take. Yet it’s the most popular because of the price points of that production of the citrate. that when you see, you know, magnesium malate or orotate or citrate, for example,

Those eights.

are really just the bonding element that changes the molecular structure of this or how it actually interacts the size of the molecule, etc. We have a theory that the reason people are getting better results on magnesium breakthrough, this is not a proven theory, I want to be clear about that, but we believe that those variances in size and elements of those magnesiums are uptaken by different parts of the body because so many different parts of your body from your muscles to your brains to your organs to your nervous system

requires magnesium and we feel that the variance allows your body to uptake those other nuanced magnesiums in different ways. They’re all categorized under one category, but I think if you dive into the weeds, think a multi-strain magnesium is far more effective, both in how much that you have to take and the results that you get from it because of that reason. And that’s why we created seven different forms, one capsule.

Got them all covered, you got all your bases covered and you can live your best life and not worry about it.

Leigh Ann Lindsey (52:13.825)
Yeah, well, and just to that end, someone’s doctor or practitioner says, hey, you should be taking magnesium. They go and they buy a magnesium citrate supplement. They may not even realize there’s so many different versions. And they just kind of think, great, I’m taking magnesium. And they don’t realize all of the nuance that we’re talking about here. Can we also talk about the cofactors and some of those additional vitamins or minerals that you guys put in your supplement that make it more bioavailable?

Wade Lightheart (52:36.163)
Yeah.

Wade Lightheart (52:40.578)
Yeah, well first off, the elemental magnesium content is a critical element that you’re going to take that is a key element when you’re taking it. So you might look at the serving size on something. You’re getting 10, 15 milligrams of elemental magnesium because they’ve got magnesium stearate in the bottle that is really a preservative or a flow regulator. And it’s very little benefit to the body, if any, and may have some detriments where

We’ve got magnesium breakthrough that has, for the leading brands, most of them, it’s about double the elemental magnesium. That’s first and foremost. So you’re getting more magnesium per cap, actually what you can use, your body can use. We don’t have the flow regulators and all the elements that disrupt your absorption. And then the third thing is we add things like B6 in manganese. B6 is a delivery agent for that. It up-regulates so that your body, because it’s not what you just consume. People think if I put something in my mouth and it’s consumed.

But there’s a whole digestive process. And I had to learn that through my bodybuilding history is like, just because I eat 200 grams of protein doesn’t mean 200 grams of protein is getting to my muscle. 150 of it’s getting wasted because I have a suboptimal digestive system.

Right? And so when you optimize your digestive system or you optimize these cofactors like B6, for example, with it, then you are able to deliver more of that into your body because it’s a single canal from your mouth to your butt. The food is actually not in your body. It’s in the tube in the body. Once it goes through that intestinal process. And of course we wrote the book basically on digestive health. That’s where we got our start for my own journey and illness and dysfunction. And so we create a robust group of

Leigh Ann Lindsey (54:09.933)
Right.

Wade Lightheart (54:24.452)
digestive aids and then we got a microbiology lab that can actually test what actually gets through the gut, what actually gets into the cells so that we can make the most effective product in virtually all of our line but of course magnesium breakthroughs are most popular.

Leigh Ann Lindsey (54:38.517)
Mm-hmm. Yeah, I love that. Again, it’s just there’s so much more nuance to it and it really it shows the difference though between the companies that are slapping a label on something to make a buck versus the ones that are like I don’t want to just sell a product to make money. I really want this to change people’s lives and when it’s coming from founders like yourself also as a small business owner myself, it’s a lot of work to run a company.

Wade Lightheart (55:05.196)
It’s a lot of work. I’ll give you another example of this. example, so I went to, you mentioned turmeric. Turmeric is the most researched nutritional supplement in the world. It’s got the longest history of any nutritional supplement going back to India 6,000 years ago. And I provide turmeric from my dad. I actually get it from a special company in Japan.

because I went to the farms and they have a spring turmeric and they have a fall turmeric. Most people don’t know there’s two different types. One has more minerals, one has more antioxidant factors, and they combine those with a really great delivery system, and it’s very expensive. It’s a really expensive turmeric. So I shipped my dad this turmeric. Well, I missed the shipment, forgot to get it to him. So he needed that for his arthritic conditions. He bought a turmeric at the Costco or whatever.

said, oh, I’m looks on the labels thinks he’s getting enough. And as arthritic conditions came back. Well, then I found out that he had ran out. I said, Dad, why are you supposed to tell me this, right? I said, that stuff you’re buying isn’t working. So I said, here, I sent shipped him a box of the stuff. Three days later, he’s like, yeah, my my

Leigh Ann Lindsey (56:01.263)
Hmm.

Wade Lightheart (56:15.104)
inflammatory arthritis is going down already. He it must be that that tumor. I said, yeah, because it’s a better product. Now I don’t produce that product. I don’t produce the tumor. Like that was a product that I’ve written research because I said I want the best tumor for my dad. Now it’s more expensive, but there’s nothing more expensive than a product that doesn’t work. And there’s nothing more valuable than a supplement that does.

Leigh Ann Lindsey (56:23.257)
Yeah.

Leigh Ann Lindsey (56:31.0)
Yeah.

Leigh Ann Lindsey (56:36.847)
Totally. Yeah, completely. It just makes me so excited though because you guys doing the, going the extra mile to research, what are all the different types of magnesium? What’s the best version, the best combination? Are there cofactors that are needed to allow the body to absorb it more? And then you did that research of what those things are, but then you also did the research on the other side of it, which is now let’s make sure this is actually doing it. And you have the studies to prove that, which is so cool.

Wade Lightheart (57:03.172)
crap.

Yeah, and then back it up with a money back guarantee.

Leigh Ann Lindsey (57:09.037)
Yeah, completely. Are there any particularly, I don’t know, impactful testimonials that you can or want to share before we start to close out?

Wade Lightheart (57:20.964)
I think one of the biggest ones, I’ve had a long-term friend who has been on…

pharmaceutical medication for anxiety and stress for, since she was 15. So, and antidepressants and things like that. So, a couple of years ago, she was really at her wits end because, you know, she kept rotating stuff and she got into a bad situation with an ineffective, what happened is she accidentally overdosed on a particular, her psychological meds and ended up in the hospital.

And it was a wake up call to her. Now I never enforce, even though she was my friend, I said, hey, there’s some things that you could do. And so I said, look, what you’re doing is not working and it’s life threatening. Why don’t you work with this naturopathic doctor I have and start seeing what you can do around addressing these elements in your life? And she said, okay. So he made an assessment, magnesium was one of the assessments. There was a couple other things that she had.

And over the course of six months using cognibiotics, which is a probiotic for neurological production, particularly serotonin, which was an area that she was challenged in, and magnesium, she was able to get off her medication in six months.

Right. And they did a tight trade down using they did a tight trading down using.

Wade Lightheart (58:55.756)
psilocybin in a small dosage to offset the dysregulation from lowering the meds. then the doctor who has a background in this strategically lowered her meds down to that point until she didn’t need it anymore. And then she upped these elements that the cognitivites and which are bacteria that make your neurotransmitters and magnesium and made a complete recovery. And she’s been off meds now for two years and she’s in her 50s. So she was on those meds for

Leigh Ann Lindsey (58:57.677)
Okay, yeah.

Wade Lightheart (59:24.9)
30 plus years. And to see how many people are struggling with those conditions in the world. And never ever had anyone ever mentioned that there was a potential for her to fix this. Nor did they say that their drugs fixed the condition. They said they treat the symptoms of and would have to continue to rotate. And then these had side effects. And those side effects got to a point that they were life threatening.

Leigh Ann Lindsey (59:51.801)
Completely, well then you’re on pharmaceuticals for the side effects and it just keeps spiraling.

Wade Lightheart (59:55.311)
Correct. And not to mention the complications that…

Endured in her life. And so the cool thing was that she got that she got a great job. She ended up with a boyfriend and stuff like that. So her whole life completely transformed just because she wasn’t fighting, you know, a condition that was treatable by nutritional supplementation and expert advice to be able to take her out of one thing. And I’m not a doctor. I’m not a psychologist. I’m not a pharmacologist. I’m none of those things. But the fact that I was a contributing factor to someone I deeply care about and love to me, that made the most difference. Like I, it just,

I get so excited about it. I’ve had hundreds and hundreds and hundreds and hundreds actually thousands of stories now from the magnesium they get in. What’s really odd about magnesium breakthrough, I’ve been in the supplement industry literally since I was a teenager. I’ve worked at every single facet of the industry. I know pretty much all of the who’s who in the industry for all these years and worked with many of them and mentored under them. You know, pretty much half the brands that you’ll see on a shelf or that have been well known, I know the founder.

Leigh Ann Lindsey (01:00:59.745)
Yeah.

Wade Lightheart (01:01:00.452)
And to be part of that making a difference part in the world as a career, as my job, and as someone who has witnessed firsthand someone dying that you love, you, we just didn’t know any of these things. To have that come full circle, it’s pretty rewarding. You can’t put a price on it.

You know, the numbers in the company now, there’s all these finance people, that’s cool, it’s really exciting, I’m very grateful for where we are as a company. I never lose the juice from those testimonials though. Like, the juice of the testimony is more than any single aspect of my business and all of its success. I just get so much out of that because that was why I got started. I got started because I wanted to make a difference in people’s lives.

Leigh Ann Lindsey (01:01:44.747)
Yeah.

Well, I can tell too, and especially where the company is at now. I think the reality is you don’t need to be sitting with me here doing this podcast right now. I think you’re sitting here doing it because you really are still so jazzed about the impact you’re having in people’s lives and you want to continue to do that.

Wade Lightheart (01:02:02.756)
That’s right. Yeah, you know, there’s, I believe that humanity is actually a single organism throughout all time and that we are little cells in the human body and the 10,000 generations before and the 10,000 generations to come are all part of a single unit. And so I want to be the best little cell that I can possibly be and do my job so that all the other cells can live fun. So it’s really that simple. That’s how I feel about it. And you know, whether that’s true or not,

That’s subjective for sure. But that belief system certainly makes me feel good about my life and helps me get on with the work and, you know, do interviews like this because I love it. And, you know, I’m always mindful of those frontline people who are in your practice. I had a practice for many years in the holistic clinic as a personal trainer, nutritionist, et cetera, and to be, you know, supporting people who are out there dealing with the clients day to day, week after week. I feel it’s an honor, a privilege and a duty. And I believe in stewardship and

You know, if you have been given a lot, that’s a responsibility to steward it for more. So thank you for having me.

Leigh Ann Lindsey (01:03:09.111)
Yeah, I love that. my gosh. Well, thank you so much for coming on, Wade. This has been fantastic.

Wade Lightheart (01:03:15.877)
Very appreciated. Thank you very much as well.